top of page
Business Coffee Meeting
Step up. Lead the deal.
Turn technology into traction.

PROFESSIONAL CERTIFICATE

GTM Leadership for Technical Founders

Turn Technical Breakthroughs into Scalable Enterprise Solutions

6 Weeks | Hybrid Delivery

Live Sessions  •  1:1 Coaching  •  Deal Strategy Lab  •  Role-Play & Feedback Loops

This specialised program gives technical founders, product builders, and venture teams the GTM leadership edge to win in complex enterprise markets.

 

Built at the intersection of startup agility and corporate buying behaviour, it moves you beyond product features to speak the language of strategic value, real business pain, and ecosystem fit.

​

Program Outcomes


Participants will be able to:

Build an Enterprise-Ready GTM Motion:

Develop positioning, messaging, and pricing strategies that resonate with corporate stakeholders — not just users or early adopters.


Navigate the Corporate Buying Journey:

Understand decision-making units (DMUs), budget cycles, risk thresholds, and how to win consensus in multi-stakeholder environments.


Run Strategic Sales Conversations:

Lead with discovery, map stakeholder incentives, and tailor your pitch to corporate priorities like transformation, compliance, and scalability.


Accelerate from Pilot to Rollout:

Design pilot programs that de-risk innovation for corporates and include clear paths to scale and adoption.


Collaborate as a Venture Partner, Not Just a Vendor:

Learn to frame your startup or solution as a co-creation partner — enabling recurring value, not just a one-off product sale.

 

​

​

​

Certification Pathway 

​

Learn how to partner with corporates and scale with confidence.

 

Level 1 — Analyst (SIF)

Who: Startup team members, early founders, interns

Focus: Understand open innovation basics and how corporates work.

 

Level 2 — Practitioner (SIP)

Who: Founders, co-founders, product/project leads


Focus: Design pilots, pitch, run PoCs and collaborate with corporates.

 

Level 3 — Professional (SIPr)

Who: Scale-up founders, venture CEOs, biz dev heads


Focus: Lead negotiations, structure deals, align roadmaps and deliver impact.

 

 


Ideal Participants

• Technical founders leading B2B or deeptech startups
 

• Venture studio entrepreneurs preparing for enterprise engagement
 

• Product builders transitioning into GTM leadership roles
 

• Innovation teams spinning out corporate-backed solutions
 


Tailored for GTM Maturity Levels:

Bootcamps and coaching modules are adapted to early-stage and growth-stage ventures engaging with large corporates.
 


Accelerate Adoption of Your Innovation Inside the Enterprise
 

Whether you’re entering a new market, securing your first enterprise customer, or looking to deepen post-pilot engagement, this certificate builds the GTM capabilities your technical team needs to lead sales conversations and drive revenue.

📩 Contact us to explore cohort training for portfolio ventures, internal innovation teams, or cross-functional founder GTM enablement.

Thanks for submitting!

xcube.academy logo.png

XCUBE.ACADEMY

bottom of page